As you may know Jason and I run a company called row27 Studios a sports marketing and motion graphics company. A year ago we founded row27 Mobile to start building iphone apps for clients, starting with the University of Kansas. Well now we are developing our 2nd version of the platform, adding iPad, and Android apps and a bunch of new teams – this video gives a sneak peek of what we are launching this fall.

Let us know what you think!

This week we travel to Anaheim Ca for the NACMA conference with special guest Dan Harbison from the Portland Trailblazers. We discuss Dan’s experience with IamaTrailblazersfan.com and how he measures social media results and success. (Please excuse our “travel” production quality)
See more of our work at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.

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This week we talk about using Yammer to organize your employees, and the latest Facebook feature “Facebook Questions”. Key news stories: LeBron James could bring Chicago championships — and $2 billion, UConn Recruiting Violations, 49ers Santa Clara Stadium vote on June 8th, PGA Tour seeking to help Second-Tier Events, End of the Fighting Sioux Logo, Athlete Social Media Value Could Be Realized Through Retail.

New row27 Studios site launch: Rockchalksaturdays.com

News

1. LeBron James could bring Chicago championships – and $2 Billion – Link
2. UConn Recruiting Violations – Link
3. 49ers Santa Clara Stadium vote on June 8th – Link
   1. Spending 3-4 million in media to influence vote
4. PGA Tour seeking to help Second Tier Events – Link
5. End of the Fighting Sioux Logo – Link
   1. 9/30/2010 deadline on production of Licensed merchandise
6. Athlete Social Media Value Could be Realized Through Retail – Link
   1. A’Mare selling Suns playoff tickets thru facebook and RazorGator
   2. LeBron shoe contract – CPA based

Quicktip – Facebook Questions – Link

1. Ask and answer questions from your circle of friends
2. Questions and answers stored and searchable
3. Will apear on side right by photos, games, etc…
4. Fans could ask questions (for you to look out for)
5. You could ask and answer common gameday and ticket questions
6. Ask fans for feedback
7. Currently Beta, launching soon, Sign up here

Quicktip – Yammer

1. Private internal Facebook/Twitter
2. Simple realtime communication
3. User Profiles
4. Secure for your staff only
5. Apps, Mobile, plugins, etc…
6. Why? – Increase awareness between departments
7. Why? – Decrease redundant projects, overhead phone calls, emails, and meetings
8. Why? – Create opportunities for collaboration
9. Free basic plan
10. Paid plans start at $3 per user, per month

See more at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.

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This week we talk about Meetup.com including their new “Everywhere” feature for organizing worldwide events. Key news stories: Yankee iPad ban, NCAA D1 schools on Facebook, Ryan Dickerson – Your numbers don’t impress me, Warriors 2010 Draft Challenge, Saint Paul Saints tweets, MLS founds center to educate front -office staffers, NFL supreme court decision

News

1. Yankee Stadium Bans iPads – Link
2. Omaha Royals Promotions – Link
3. NCAA D1 Schools on Facebook… Yes, All of them – Link
4. Your numbers don’t impress me – Link
5. Warriors 2010 Draft Challenge – Link
6. Saint Paul Saints – Link
7. MLS founds center to educate front-office staffers – Link
8. What the Supreme Court’s antitrust ruling means to the NFL – Link

Quicktip – Meetup.com

1. Features – Link
   1. Activity Feeds
   2. Post Photos
   3. Connect with fellow members
   4. View and chart RSVPs over time
   5. Co-organizers
   6. Rating of meetups
   7. Cost – $12/month
2. New – Meetup Everywhere – Link
   1. Techcrunch Example – Link
3. Sports Ideas
   1. Better organize tweetups
   2. Worldwide meetup events, exclusive live video stream, chat, Q/A, access
   3. Build real life communities worldwide
   4. Organize viewers of big games, home & away
   5. Games, contests, giveaways based on benchmarks of involvement

See more at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.

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This week we welcome Brendan Wilhide from Sportsin140.com to discuss the latest news and share some insights on team social media use. Key news stories: Sports Fan Graph, Top college sports-related search terms in march, lands admits doping and accuses lance, 2012 olympic mascots, espn fends off fox for rights to acc, virtual goodluck from NJ nets and vaynermedia, tweetups, and cleveland social media deck.

News

1. Sports Fan Graph by CoyleMedia – Link
2. Top College Sports-Related Content Search Terms for March 2010 – Link
3. Landis admits Doping, Accuses Lance – Link
4. 2012 Olympic Mascots – Link
5. ESPN fends off Fox for rights to ACC – Link
6. Virtual Goodluck from NJ Nets and Vaynermedia – Link

Videos before the breaks – DC United World Cup  TV Spot. See more at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.

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In this weeks quick tip we talk about some online fan feedback tools including: Get Satisfied, UserVoice, Suggestion Box, and FormSpring. This weeks news includes: Phil Mickelson Burger-Gate, Bad Play=Free Tickets, Bucks Squad 6, Fox warns leagues’ streaming efforts could turn off networks, Get your preak on, rose bowl changes, possible play-in game change.

News

1. Phil Mickelson “Burger Gate” – Link
   1. Talked about love of Five guys w/out disclosing he is an investor
2. Bad Play, Free Tickets – Link
3. Bucks Squad 6 Section – Link
   1. Audition only seats
4. Fox’ Hill Warns Leagues’ Streaming Efforts Could Turn Off Nets – Link
5. Get Your Preak On – Link
6. Rose Bowl Changes – Link
   1. If Big10 team qualifies for National Title game & a non-BCS team automatically qualifies for the BCS, they’ll go to Rose Bowl
7. Possible Play-in-game Change – Link
8. Great Facebook presence example – Link

Quick Tip – Fan Feedback Tools

1. Get Satisfaction – Link
   1. Community / Public customer service
   2. Most market share with companies
   3. Starting at $20/mo
   4. Includes facebook tab
2. UserVoice – Link
   1. A lot of Get Satisfaction features
   2. Limited Votes given to each user to apply to things they agree with
   3. Starting at $20/mo
3. Suggestion Box – Link
   1. Simpler, users submit suggestions
   2. Suggestions are voted up by other users
   3. Client can report back the progress on each item
   4. Zappos example – Link
   5. $49/mo per suggestion box
4. Formspring – Link
   1. Very Simple
   2. Users ask questions, you answer them
   3. ROW SHOW example – Link
   4. Users login with facebook or twitter to ask
   5. FREE!

There are lots more out there, if you have a favorite, or are what to share you experiences with gathering feedback online – email us at fans@rowshow.com and we will be sure to talk about it on the next show.

Videos before the breaks – Kansas Football 2010 TV Spot and Oregon State Football 2010 video email. See more at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.

Runner-up: The Row Show – They’ve only been around for a year, but their content is outstanding, in both the content and production value. They are on top of the latest trends in how technology can be used for sales and marketing in the sports world, and they provide a great balance of discussing current events and sharing best practices and useful tips.

For the full list of winners visit thebusinessofsports.com

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Please excuse the early audio problems, and the bulgarian hooker Skype spam.
An intern will be fired.

This week we talk with Stephanie Bagley about the NHL’s use of the latest facebook features, including open graph, and social plugins. Stephanie is with Vaynermedia a brand consulting company behind many of the NHL’s social media efforts in the past 18 months.

News

1. Value of Social Media at Marquette – Link
2. Game wins 1 million dollar prize in 24hrs. – Link
3. Qatar 2022 World Cup Bid – 5 New Stadiums – Link
4. Phillies Fan Tasered – Link
5. Fed-Ex Drops Orange Bowl Sponsorship – Link
6. Izod Indy Car Comes to Baltimore – Link

CrowdCameo Contest – Winner – Mike Mahoney from the Carolina Panthers

Video before the break – Kansas Men’s Basketball in Vegas TV Spot. See more at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.

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This week we talked with Sam Taggart of Vaynermedia. We discussed their recent case study on geolocation marketing completed with the Nets as well the future of social media in sports. Key news stories: MLB twitter rules, Red Wings Playoff Intro Video, Rouche Racing take to Social Media to Develop Sponsors, Armstrong endorsement deal continues to take a different path, and more bowl games.

Interview with Sam Taggart

News

1. New MLB Twitter Rules – Link
   1. MLB odd dichotomy – Link
2. RedWings Playoff Intro Video – Link
3. Rouche Racing take to Social Media to Develop Sponsors – Link
4. With New Endorsement deal, Armstrong Continues to take a Different Path
5. Bowl teams with losing seasons? – Link

Thank you to our in-house guest Sarah Pavelko @velkie326 for joining us.

CrowdCameo Contest – Win 12 months of Premium Service ($3,500) Ends April 30th!

Drawing will be April 30th 2010, all confirmed sports teams, venues are eligible to win. Each entry can be earned a few ways:

1. Sign your team/venue up for an account = 1 Entry
2. Get other teams/venues to sign up for an account = 5 entries (Email fans@rowshow.com to confirm)
3. Use CrowdCameo for your event = 10 entries PER EVENT (Email fans@rowshow.com to confirm)

If your already a row27 Studios client, you get a free basic plan account ($99/mo value) so email us to get setup

Subscribe on iTunes HD iPod Audio. Follow the show on twitter. Follow Jonathan on twitter. Follow Jason on twitter

Video before the break – Boston College Football - Conquer. See more at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.

This week we talk everything Hootsuite including some tips and tricks. Key News Stories: Early Proof That Geolocation Marketing Will Succeed, Seattle Storm Land Bing.com for Jersey Sponsorship, Indians Create a Blogger Pres row, NCAA announces 68 games, Olympic TV Network plans Dropped, Twitter Promoted tweets explained, and Facebook f8 Conference creates new opportunities for brands.

We have been nominated! Inaugural “The Business of Sports Awards” Best Alternative Sports Business Content. Post a comment to vote for Row Show -> The Business of Sports.com

News

1. Early Proof That Geolocation Marketing Will Succeed – Link
   - 500 ticket vouchers dropped at area locations
   - 76 redeemed (15.2%)
2. Seattle Storm Land Bing.com for Jersey Sponsorship – Link
   - Owned by Paul Allen, MS Co-Founder
3. Indians Create a Blogger Press Row – Link
   - 10 bleacher seats with TV and WiFi
   - Invitation only
4. CBS/TURNER Bid – Link
   - 65 to 68 teams
   - CBS/Turner deal, 14 year 10.8 billion (771.5mil/yr, 11.5mil/game)
   - Every game broadcast across live
   - Hell of a deal for CBS in 2024
5. Olympic TV Network plans Dropped – Link
   - Seen threat to TV deal NBC, which Comcast now owns
6. Twitter Promoted tweets explained
7. Facebook f8 Conference – Link
   - Like Button acoss the web
   - Users defined by all web content, not just content within FB
   - ESPN Draft example – Link
   - Open Graph
   - 400 million users sharing 25 billion things per month

Quick Tip – HootSuite

1. Tweet to multiple accounts
2. Tweet scheduling (now facebook + linkedin)
3. Auto post RSS feed based info , news stories
4. Reply to all
5. Manage Access, setup your team
6. Auto Initial Tweets
7. Managing tabs, searches, frequency, lists
8. Sent list, stat button
9. Lists – Compatible with Twitters
10. Hoot Bookmarklett and On the Go – iPhone App

Learn more – Webinars

CrowdCameo Contest – Win 12 months of Premium Service ($3,500)

Drawing will be April 30th 2010, all confirmed sports teams, venues are eligible to win. Each entry can be earned a few ways:

1. Sign your team/venue up for an account = 1 Entry
2. Get other teams/venues to sign up for an account = 5 entries (Email fans@rowshow.com to confirm)
3. Use CrowdCameo for your event = 10 entries PER EVENT (Email fans@rowshow.com to confirm)

If your already a row27 Studios client, you get a free basic plan account ($99/mo value) so email us to get setup

Subscribe on iTunes HD iPod Audio. Follow the show on twitter. Follow Jonathan on twitter. Follow Jason on twitter

See more at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.