Episode 23: Making a Video Blog (Part 1)

This week we start a two part quick tip on creating a video blog. Part one includes, why, what to cover, and how to capture the video. Key News Stories: Sports Team Pay Rates, Sports Fan Loyalty Index, Topps trading cards go global, Lebron has a new shoe deal, How likely are you to make the Final Four, Darren rovell covering economic change of Butler making Final Four, and an IEG sponsorship conference recap.

News

Sports Team Pay Rates – Link
1. Yankees make most
2. 4 European Soccer Teams and 7 NBA teams round out the top 12
Sports Fan Loyalty Index – Link
1. Measures Fan intensity thru Fan interviews
Topps trading Cards go Global – Link
1. 2009 AR project
2. 2010 IPL project…..follows on heels of Facebook reaching out to the IPL
Lebron has a new shoe deal – Link
1. Stayed w/ Nike, no bonus for leaving Cleveland
2. paid a % amount on each shoe sold worldwide
How likely are you to Make the Final Four – Link
1. Probability of results based on #5 seed about 5% for a five seed. Coach K and Coach Izzo consistently over perform seed expectations
Final Four Gear – Link
1. Butlermania
Darren Rovell covering economic change of Butler making Final Four – Link
1. Pulls in multiple economists with Ranging views….(-12.5 million, a few million, not much because the travel is so corporate)
IEG Sponsorship Conference Recap – Link – Link
1. “Unbound” themed. Best example being Red Bull
2. Measurement – HEB saw 288% sales increase associated with Rodeo Sponsorship
3. Activation “Integrated” – Steal a base Steal a Taco
4. How to sell – 20 sponsors spoke about how they

D.C. United Behind-The-Scenes video – Link

Quick Tip – Making a Video Blog (Part 1)

Inspiration : KU Football – Link
Why?
1. Transparency
2. Buzz
3. Leverage Exclusive
4. Fan Satisfaction
What?
1. Practices
2. Video Shoots
3. Photo Shoots
4. Press Days
5. Team Dinners
6. Team Meetings
7. Workout Sessions
8. Facility Tours
How To Capture
1. Flip Cam – Link
2. Keep it digital, no tapes. Tapes = extra time
3. Add titles, rough edit. Windows Movie Maker or iMovie
Places to put it
1. Youtube
2. Vimeo ($60/yr) HD, fast, customizable – Link
3. PixelPipe, distribute on multiple video sites at once – Link
Part (2) How to build a great and cheap website to house the video blog

CrowdCameo Contest – Win 12 months of Premium Service ($3,500)

Drawing will be April 30th 2010, all confirmed sports teams, venues are eligible to win. Each entry can be earned a few ways:

Sign your team/venue up for an account = 1 Entry
Get other teams/venues to sign up for an account = 5 entries (Email fans@rowshow.com to confirm)
Use CrowdCameo for your event = 10 entries PER EVENT (Email fans@rowshow.com to confirm)

If your already a row27 Studios client, you get a free basic plan account ($99/mo value) so email us to get setup

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