Episode 012: Developing a Twitter Strategy With The Oakland Raiders

This week Andy Rentmeester of the Oakland Raiders joins us to share his experience in developing team twitter policies and marketing strategy. In the news we discuss MLB at bat 2009 sales and MLB.tv streaming improvements. Also Oregon sprouts wings, and William & Mary ditch Colonel Ebrit.

Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter.

Show Notes:

News

MLB Details Streaming Plan – Link
1. MLB Advanced Media splits Rev 50/50 with local rights holder on all in market streams
2. Break Blackout Logjam for local events
3. $49.95/rest of season, or $19.95/month
MLB AtBat 2009 Sales Figures – Link
1. Select Full games available
2. Over 220,000 apps sold at $9.99…over $1.5 million in revenue after Apple’s 30%
Oregon Football Uniforms – Link
1. “Nike Pro Gear”
2. 25% weight reduction
3. Carbon Shoulder Reinforcements
4. Carbon Fiber helmet
William & Mary Mascot Competition – Link
1. Team changing name from “Tribe”
2. Last mascot “Colonel Ebrit” (tribe spelled backwards
3. Asked fans for submissions, over 400 received including Asparagus, Fresian Horse, and nine types of birds.
4. Phoenix appears to be the early fav online

Interview – Andy Rentmeester

twitter.com/oakraiders

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Closing row27 Studios video – Boston College Football “Are You Ready?”. See more at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter!

By Jonathan Dusing

Comments

Alan Cassinelli July 23rd

I liked how he talked about the different areas of what their tweets will come from. Targeting season ticket holders, game day experience tweets, coaches/athletes quotes, promotions and contests; there is a lot of different types of info that can be sent and shared to fans. Good interview
Russell Scibetti July 24th

Its great to hear how a team approaches something like Twitter in a strategic fashion, recognizing its value and finding the most appropriate ways to use it. Great interview.