Episode 004: Search Marketing and Yowza!

This week we will explain step by step how to get a paid search marketing campaign up and running, and then cover a location based coupon iPhone app called Yowza! In news we discuss some NFL draft social marketing, TNT’s 40 games in 40 nights twitter campaign, and will you be paying to watch the next Olympics online?

Don’t forget to send your questions to be answered on future shows to fans@rowshow.com!

Show Notes:

News

1. NFL Draft Player Promotion – Link
2. 40 Games in 40 Night Social Campaign – Link
3. 2010 Olympics Charging for Video Streaming – Link
4. NC State in trouble for Facebook Group – Link

Quick Tip – Yowza – Link

1. Free iPhone Application
2. Created by Greg Gunberg – Link
3. Location Based Coupons
4. Merchant Signup – Link

Paid Search Marketing

1. Google Adwords – Link
2. Setup Campaign
   1. Name Campaign, Adgroup
   2. Select Language
   3. Geo-target Audience
3. Create Ad
   1. “Official”
   2. AB testing
4. Create Keyword list
   1. As targeted as possible
5. Budgeting
   1. Cap daily spending
   2. Try Higher CPC to start
   3. Fund it – At least 30 Days
   4. View estimated traffic (inaccurate)
6. Save Campaign

Tips and Tricks

1. Try Yahoo and MSN – Link – Link
2. Advertise specific packages
3. Special discounts
4. Short term discounts
5. Use tracking links
6. Install Google analytics – Link

We will be out next week for NAB, see you in 2 weeks.

Subscribe on iTunes HD iPod Audio. Follow Jonathan on twitter. Follow Jason on twitter

Closing row27 Studios video – “This Winter” produced for Iowa Wrestling. see more at row27.com. Don’t forget to send your questions to be answered on future shows to fans@rowshow.com!

• Episode 013: Twibbon, Lebron, & Sixovertimes.com
• Episode 003: Free Toll Free Numbers and Seesmic
• Episode 010: How to Monetize your Twitter Feed
• Episode 018: Facebook Fan Page Tips
• Episode 026: Hootsuite Tips and Tricks

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