This week we travel to Anaheim Ca for the NACMA conference with special guest Dan Harbison from the Portland Trailblazers. We discuss Dan’s experience with IamaTrailblazersfan.com and how he measures social media results and success. (Please excuse our “travel” production quality)
See more of our work at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.

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This week we talk about using Yammer to organize your employees, and the latest Facebook feature “Facebook Questions”. Key news stories: LeBron James could bring Chicago championships — and $2 billion, UConn Recruiting Violations, 49ers Santa Clara Stadium vote on June 8th, PGA Tour seeking to help Second-Tier Events, End of the Fighting Sioux Logo, Athlete Social Media Value Could Be Realized Through Retail.

New row27 Studios site launch: Rockchalksaturdays.com

News

1. LeBron James could bring Chicago championships – and $2 Billion – Link
2. UConn Recruiting Violations – Link
3. 49ers Santa Clara Stadium vote on June 8th – Link
   1. Spending 3-4 million in media to influence vote
4. PGA Tour seeking to help Second Tier Events – Link
5. End of the Fighting Sioux Logo – Link
   1. 9/30/2010 deadline on production of Licensed merchandise
6. Athlete Social Media Value Could be Realized Through Retail – Link
   1. A’Mare selling Suns playoff tickets thru facebook and RazorGator
   2. LeBron shoe contract – CPA based

Quicktip – Facebook Questions – Link

1. Ask and answer questions from your circle of friends
2. Questions and answers stored and searchable
3. Will apear on side right by photos, games, etc…
4. Fans could ask questions (for you to look out for)
5. You could ask and answer common gameday and ticket questions
6. Ask fans for feedback
7. Currently Beta, launching soon, Sign up here

Quicktip – Yammer

1. Private internal Facebook/Twitter
2. Simple realtime communication
3. User Profiles
4. Secure for your staff only
5. Apps, Mobile, plugins, etc…
6. Why? – Increase awareness between departments
7. Why? – Decrease redundant projects, overhead phone calls, emails, and meetings
8. Why? – Create opportunities for collaboration
9. Free basic plan
10. Paid plans start at $3 per user, per month

See more at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.

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This week we talk about Meetup.com including their new “Everywhere” feature for organizing worldwide events. Key news stories: Yankee iPad ban, NCAA D1 schools on Facebook, Ryan Dickerson – Your numbers don’t impress me, Warriors 2010 Draft Challenge, Saint Paul Saints tweets, MLS founds center to educate front -office staffers, NFL supreme court decision

News

1. Yankee Stadium Bans iPads – Link
2. Omaha Royals Promotions – Link
3. NCAA D1 Schools on Facebook… Yes, All of them – Link
4. Your numbers don’t impress me – Link
5. Warriors 2010 Draft Challenge – Link
6. Saint Paul Saints – Link
7. MLS founds center to educate front-office staffers – Link
8. What the Supreme Court’s antitrust ruling means to the NFL – Link

Quicktip – Meetup.com

1. Features – Link
   1. Activity Feeds
   2. Post Photos
   3. Connect with fellow members
   4. View and chart RSVPs over time
   5. Co-organizers
   6. Rating of meetups
   7. Cost – $12/month
2. New – Meetup Everywhere – Link
   1. Techcrunch Example – Link
3. Sports Ideas
   1. Better organize tweetups
   2. Worldwide meetup events, exclusive live video stream, chat, Q/A, access
   3. Build real life communities worldwide
   4. Organize viewers of big games, home & away
   5. Games, contests, giveaways based on benchmarks of involvement

See more at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.

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This week we welcome Brendan Wilhide from Sportsin140.com to discuss the latest news and share some insights on team social media use. Key news stories: Sports Fan Graph, Top college sports-related search terms in march, lands admits doping and accuses lance, 2012 olympic mascots, espn fends off fox for rights to acc, virtual goodluck from NJ nets and vaynermedia, tweetups, and cleveland social media deck.

News

1. Sports Fan Graph by CoyleMedia – Link
2. Top College Sports-Related Content Search Terms for March 2010 – Link
3. Landis admits Doping, Accuses Lance – Link
4. 2012 Olympic Mascots – Link
5. ESPN fends off Fox for rights to ACC – Link
6. Virtual Goodluck from NJ Nets and Vaynermedia – Link

Videos before the breaks – DC United World Cup  TV Spot. See more at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.

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In this weeks quick tip we talk about some online fan feedback tools including: Get Satisfied, UserVoice, Suggestion Box, and FormSpring. This weeks news includes: Phil Mickelson Burger-Gate, Bad Play=Free Tickets, Bucks Squad 6, Fox warns leagues’ streaming efforts could turn off networks, Get your preak on, rose bowl changes, possible play-in game change.

News

1. Phil Mickelson “Burger Gate” – Link
   1. Talked about love of Five guys w/out disclosing he is an investor
2. Bad Play, Free Tickets – Link
3. Bucks Squad 6 Section – Link
   1. Audition only seats
4. Fox’ Hill Warns Leagues’ Streaming Efforts Could Turn Off Nets – Link
5. Get Your Preak On – Link
6. Rose Bowl Changes – Link
   1. If Big10 team qualifies for National Title game & a non-BCS team automatically qualifies for the BCS, they’ll go to Rose Bowl
7. Possible Play-in-game Change – Link
8. Great Facebook presence example – Link

Quick Tip – Fan Feedback Tools

1. Get Satisfaction – Link
   1. Community / Public customer service
   2. Most market share with companies
   3. Starting at $20/mo
   4. Includes facebook tab
2. UserVoice – Link
   1. A lot of Get Satisfaction features
   2. Limited Votes given to each user to apply to things they agree with
   3. Starting at $20/mo
3. Suggestion Box – Link
   1. Simpler, users submit suggestions
   2. Suggestions are voted up by other users
   3. Client can report back the progress on each item
   4. Zappos example – Link
   5. $49/mo per suggestion box
4. Formspring – Link
   1. Very Simple
   2. Users ask questions, you answer them
   3. ROW SHOW example – Link
   4. Users login with facebook or twitter to ask
   5. FREE!

There are lots more out there, if you have a favorite, or are what to share you experiences with gathering feedback online – email us at fans@rowshow.com and we will be sure to talk about it on the next show.

Videos before the breaks – Kansas Football 2010 TV Spot and Oregon State Football 2010 video email. See more at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.

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Please excuse the early audio problems, and the bulgarian hooker Skype spam.
An intern will be fired.

This week we talk with Stephanie Bagley about the NHL’s use of the latest facebook features, including open graph, and social plugins. Stephanie is with Vaynermedia a brand consulting company behind many of the NHL’s social media efforts in the past 18 months.

News

1. Value of Social Media at Marquette – Link
2. Game wins 1 million dollar prize in 24hrs. – Link
3. Qatar 2022 World Cup Bid – 5 New Stadiums – Link
4. Phillies Fan Tasered – Link
5. Fed-Ex Drops Orange Bowl Sponsorship – Link
6. Izod Indy Car Comes to Baltimore – Link

CrowdCameo Contest – Winner – Mike Mahoney from the Carolina Panthers

Video before the break – Kansas Men’s Basketball in Vegas TV Spot. See more at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.

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This week we talked with Sam Taggart of Vaynermedia. We discussed their recent case study on geolocation marketing completed with the Nets as well the future of social media in sports. Key news stories: MLB twitter rules, Red Wings Playoff Intro Video, Rouche Racing take to Social Media to Develop Sponsors, Armstrong endorsement deal continues to take a different path, and more bowl games.

Interview with Sam Taggart

News

1. New MLB Twitter Rules – Link
   1. MLB odd dichotomy – Link
2. RedWings Playoff Intro Video – Link
3. Rouche Racing take to Social Media to Develop Sponsors – Link
4. With New Endorsement deal, Armstrong Continues to take a Different Path
5. Bowl teams with losing seasons? – Link

Thank you to our in-house guest Sarah Pavelko @velkie326 for joining us.

CrowdCameo Contest – Win 12 months of Premium Service ($3,500) Ends April 30th!

Drawing will be April 30th 2010, all confirmed sports teams, venues are eligible to win. Each entry can be earned a few ways:

1. Sign your team/venue up for an account = 1 Entry
2. Get other teams/venues to sign up for an account = 5 entries (Email fans@rowshow.com to confirm)
3. Use CrowdCameo for your event = 10 entries PER EVENT (Email fans@rowshow.com to confirm)

If your already a row27 Studios client, you get a free basic plan account ($99/mo value) so email us to get setup

Subscribe on iTunes HD iPod Audio. Follow the show on twitter. Follow Jonathan on twitter. Follow Jason on twitter

Video before the break – Boston College Football - Conquer. See more at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.

This week we talk everything Hootsuite including some tips and tricks. Key News Stories: Early Proof That Geolocation Marketing Will Succeed, Seattle Storm Land Bing.com for Jersey Sponsorship, Indians Create a Blogger Pres row, NCAA announces 68 games, Olympic TV Network plans Dropped, Twitter Promoted tweets explained, and Facebook f8 Conference creates new opportunities for brands.

We have been nominated! Inaugural “The Business of Sports Awards” Best Alternative Sports Business Content. Post a comment to vote for Row Show -> The Business of Sports.com

News

1. Early Proof That Geolocation Marketing Will Succeed – Link
   - 500 ticket vouchers dropped at area locations
   - 76 redeemed (15.2%)
2. Seattle Storm Land Bing.com for Jersey Sponsorship – Link
   - Owned by Paul Allen, MS Co-Founder
3. Indians Create a Blogger Press Row – Link
   - 10 bleacher seats with TV and WiFi
   - Invitation only
4. CBS/TURNER Bid – Link
   - 65 to 68 teams
   - CBS/Turner deal, 14 year 10.8 billion (771.5mil/yr, 11.5mil/game)
   - Every game broadcast across live
   - Hell of a deal for CBS in 2024
5. Olympic TV Network plans Dropped – Link
   - Seen threat to TV deal NBC, which Comcast now owns
6. Twitter Promoted tweets explained
7. Facebook f8 Conference – Link
   - Like Button acoss the web
   - Users defined by all web content, not just content within FB
   - ESPN Draft example – Link
   - Open Graph
   - 400 million users sharing 25 billion things per month

Quick Tip – HootSuite

1. Tweet to multiple accounts
2. Tweet scheduling (now facebook + linkedin)
3. Auto post RSS feed based info , news stories
4. Reply to all
5. Manage Access, setup your team
6. Auto Initial Tweets
7. Managing tabs, searches, frequency, lists
8. Sent list, stat button
9. Lists – Compatible with Twitters
10. Hoot Bookmarklett and On the Go – iPhone App

Learn more – Webinars

CrowdCameo Contest – Win 12 months of Premium Service ($3,500)

Drawing will be April 30th 2010, all confirmed sports teams, venues are eligible to win. Each entry can be earned a few ways:

1. Sign your team/venue up for an account = 1 Entry
2. Get other teams/venues to sign up for an account = 5 entries (Email fans@rowshow.com to confirm)
3. Use CrowdCameo for your event = 10 entries PER EVENT (Email fans@rowshow.com to confirm)

If your already a row27 Studios client, you get a free basic plan account ($99/mo value) so email us to get setup

Subscribe on iTunes HD iPod Audio. Follow the show on twitter. Follow Jonathan on twitter. Follow Jason on twitter

See more at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.

This week we welcome Jeramie McPeek of the Phoenix Suns on again to discuss the success of “Star Wars Night”. Key news stories: Phil’s Green Jacket Photo is Social hit, Jerry Jones on Cell Cam, Texas High School Builds State of the Art Stadium, NCAA Expansion Decision coming April 29th, Stan Kroenke buying St Louis Rams too, NHL Digital Media Success, NBA surpasses 1 Billion streams, and Twitters new Ad platform “Promoted Tweets”

News

1. Phil’s Green Jacket Photo is Social hit – link
2. Jerry Jones on Cell Cam – link
3. Texas High School Builds State of the Art Stadium – link
   1. 18,000-seat facility that will feature two decks, a video scoreboard, four concession stands and 12 restrooms. Opens fall of 2012
   2. Cost of 60 million, Bonding bill passed 63-37
4. NCAA Expansion Decision coming April 29th – link
   1. 2.3 Billion Guaranteed over the next 3 years
   2. ESPN vs. CBS/Turner Sports
   3. Difference in Digital Approach
   4. Turner runs NBA.com and NASCAR.com Keep properties presences Brand Specific
   5. ESPN runs all content under the ESPN banner
5. Stan Kroenke buying St Louis Rams too – link
   1. Has to surrender majority ownership of Colorado based teams (Nuggets, Avalanche, Mammoth, Rapids)
   2. Likely to hand over stake to his son
   3. NFL rule – No owner can own franchises in another NFL city
6. NHL Digital Media Success – link
   1. Mobile Page Views up 233%
   2. Mobile Apps in top 5 sports apps sold
   3. Grown A following on 3rd party Social Media sites past 800k
   4. Expanded reach by syndicating content across partner sites (YouTube, Hulu, SB Nation, BleacherReport, Yardbarker and The Hockey News)
   5. 34% increase in unique web visitors
7. NBA surpasses 1 Billion streams – link
8. Twitters new Ad platform “Promoted Tweets” – link

Star Wars Night with Jeramie McPeek

1. @SunsWebmaster
2. Photo Gallery – Link

CrowdCameo Contest – Win 12 months of Premium Service ($3,500)

Drawing will be April 30th 2010, all confirmed sports teams, venues are eligible to win. Each entry can be earned a few ways:

1. Sign your team/venue up for an account = 1 Entry
2. Get other teams/venues to sign up for an account = 5 entries (Email fans@rowshow.com to confirm)
3. Use CrowdCameo for your event = 10 entries PER EVENT (Email fans@rowshow.com to confirm)

If your already a row27 Studios client, you get a free basic plan account ($99/mo value) so email us to get setup

Subscribe on iTunes HD iPod Audio. Follow the show on twitter. Follow Jonathan on twitter. Follow Jason on twitter

See more at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.

This we continue our series on creating a video blog. In part 2 we cover creating the video blog website itself. Key news stories: Timberwolves win court decision, replay league from gatorade’s 2nd effort, splitting jersey naming rights, new snuggies record, Nationals market tickets to Phillies fans, $25 Billion in 2027 for the NFL, Tiger Woods Nike Ad, Red Bull Stadium, Giants Flash Mob, and The Business of Sports Inaugural awards.

NEWS

1. Timberwolves Win in Court – Link
   - Right Field View from Target Field
2. Replay League from Gatorade’s 2nd Effort – Link
   - 1989 NJ Hockey State Championship
   - “Greatest Game Never Played” Canceled due to Measles outbreak
   - Next up 1990 Arizona Class 5A state final that ended in a scoreless draw on May 8th in Phoenix
   - 10 NCAA players, 6 professional players out of the game
3. Splitting Jersey Naming Rights – Link
   - Italian football club, Juventus Splitting Home and Away Jerseys
4. New Snuggie record – Link
   - Which Football team will lock it down?
5. Nationals market tickets to Phillies fans – Link
   - Nationals group sales department reached out to Phillies fans and blogs to facilitate group sales
6. $25 Billion by 2027 – Link
   - NFL goal to triple revenue by 2027
7. Tiger Woods Ad – Link
8. Red Bull Stadium – Link – Link
   - 200mil, 25k seat
   - Wholly owned by Red Bull, stripped out Suites and Premium Seating to increase GA capacity 40%
9. Giants Flash Mob – Link – Link
10. The Business of Sports Inaugural Awards – Link

Quick Tip – Making a video blog (Part 2)
Part 1 = Why, uses for a video blog, and tips on creating the video content
Part 2 = Creating the blog website

3 Options: Wordpress, Tumblr, Square Space

1. Tumblr
   - The Easiest way to blog
   - Signup in 3sec
   - Made for super short posts (perfect for video blog)
   - Tumbling – “reblog” social media
   - Themes, Free and Premium – Link
   - All Free, you can even setup your own domain name (Godaddy) – Link
2. Wordpress
   - Many sites that run it: CNN Blogs, Time, Techcrunch, rowshow.com….
   - Very Flexible, Plugins
   - Free hosting, decent features, great for embedding youtube/vimeo videos
   - Premium addon features. Domain, VideoPress
   - VideoPress turns your sites RSS into a podcast stream for itunes, etc.. automatically
   - $5-$20/mo
   - Wordpress Themes, themeforest.net $20-$30 – change logo
3. Square Space
   - Even more customization
   - Best known for really easy WYSIWYG editor, colors, layouts, images instantly
   - Show editor
   - Starts at $9/mo – $14 Pro account, own domain
   - Pricey but very powerful and easy to use.

Over all recommendations

1. Quick/Easy Free – Tumblr
2. Super Custom but no IT – Square Space
3. Best Overall – Wordpress + Themeforest

CrowdCameo Contest – Win 12 months of Premium Service ($3,500)

Drawing will be April 30th 2010, all confirmed sports teams, venues are eligible to win. Each entry can be earned a few ways:

1. Sign your team/venue up for an account = 1 Entry
2. Get other teams/venues to sign up for an account = 5 entries (Email fans@rowshow.com to confirm)
3. Use CrowdCameo for your event = 10 entries PER EVENT (Email fans@rowshow.com to confirm)

If your already a row27 Studios client, you get a free basic plan account ($99/mo value) so email us to get setup

Subscribe on iTunes HD iPod Audio. Follow the show on twitter. Follow Jonathan on twitter. Follow Jason on twitter

row27 Studios video – Kansas Football Spring Game TV Spot and Iowa Basketball “Lets Be MAD Again“. See more at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.